The biggest secret for curry-house enthusiasts across the country is an unlikely partnership. A refreshing glass of Pimm’s makes the perfect companion for an Indian curry. Pimm’s have launched an exclusive pop-up restaurant – “Pukka Pimm’s” – in the heart of London’s curry district in East London to celebrate and encourage people to try the unlikely pairing.
Pimm’s are showing the Jalfrezi-loving British public that their national alcoholic drink is the perfect palate-cleansing accompaniment to their national dish: curry. But it isn’t just the quirky heritage of the Anglo-Indian relationship that makes this combination “work”, or the equity Pimm’s has built in Summer heat and refreshment; the facts of the flavour speak for themselves.