To mark the launch of their hard-hitting new advertising campaign #whatnormalfeelslike, breast cancer awareness charity CoppaFeel! is opening an exciting new pop-up in London’s Brick Lane.
Open from 18th-21st September, it will exhibit original imagery from the campaign, which features seven bare-chested women, each body painted with the word that best describes how their boobs feel to them. Shot by British photographer Rankin and using words such as ‘squidgy’, ‘spongy’ and ‘bobbly’, the campaign calls on women to reclaim the vocabulary surrounding breasts and learn #whatnormalfeelslike for them.
Visitors to the pop up will be able to make their own contribution to the campaign by entering the ‘Boob Booth’, a specially created photo booth to capture your bare-chested beauty. All those that dare to bare will take home a CoppaFeel! goody bag full of beauty treats by the pop-up sponsors iLove Cosmetics. The cult East-London nail salon WAH Nails and beauty giants Barry M will also be on hand, giving exclusive, complimentary CoppaFeel!-inspired manicures Thursday to Friday.
On the Saturday-Sunday, Paul Mitchell and vintage hair stylists will be there doing classic up-dos. Benefit Cosmetics will also provide free make-uppers from their Spitalfields store over the 4 days for all those that have their photo taken in the boob-booth.