Published on April 18th, 2015 | by Gavin1
VII Hills Gin
The tagline “Crafted in England, Designed in Italy” sums up VII (seven) Hills Gin perfectly. Pride and passion go into every bottle of this spirit, and it’s all down to its Italian roots.
VII Hills was created in 2014 by Italian bartenders Danilo Tersigni, Filippo Previero and Francesco Medici who all happen to work in Mayfair speakeasy Mr Fogg’s. If that wasn’t Italian enough for you, all twelve botanicals have been sourced from the motherland, and the name is based on the seven hills that Rome was built on. Not only that, it’s also the first 100% Italian London Dry on the market
The bottle too is classic Roman Empire. Each individually numbered bottle is dipped in red wax (ala Maker’s Mark bourbon) then stamped with the VII Hills seal. You’ve probably guessed already, but just in case you haven’t, VII Hills places itself firmly into the premium to ultra-premium segment of the market.
To taste, the first thing that immediately hits me is a pungent pepper flavour, which although punchy, somehow counterbalances the 43% ABV liquid and ends with a clean finish. I wouldn’t go as far as to say this is a “sipping gin” (if such a thing exists) but it’s one of the closest things to it. These characters measure exceptionally well in a Negroni and this is what the owners say VII Hills is made for.
However I’m in disagreement as the gin & tonic is my personal favourite. There are many gins that make a fantastic Negroni, but only a handful get my nod in a G&T. What many don’t understand is that the tonic is just as important as the gin itself- and most tonics overpower better quality drinks with subtle attributes. Alongside Fever Tree’s Mediterranean tonic, VII Hills is one of the best I’ve had and has been added to the list of go to gins in my obligatory sunny Friday aperitif.
All in all, a well-rounded addition to an already saturated premium gin market. The Italian concept is a good idea, especially with the current popularity of the Negroni, but only time will tell if it has the legs to take market share away from the big players.
***COMPETITION ALERT: We are giving away a signed bottle of VII Hills; follow THIS link for full terms & conditions. Competition closes Sunday 26th April 2015***
Currently available to purchase through the whisky exchange priced £35.45 / 70cl (excluding delivery)
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