East London

Published on February 22nd, 2016 | by Clarissa Waldron


The Jones Family Project, Shoreditch

The Jones Family Project, Shoreditch Clarissa Waldron

Summary: Keep your eyes peeled on your next jaunt down Great Eastern Street


Good Family grub

It’s hard to tell what exactly to expect from the Jones Family Project – its name is ambiguous while its exterior is unassuming in the trendy Mecca that is Shoreditch. We entered one evening and quickly discovered it to be a beautifully designed, high-end establishment, ill-befitting of grubby Great Eastern Street, with a funky upstairs bars and luxurious basement dining room.

Intent on savouring the full experience, we grabbed a drink at the bar, made by friendly barmen and once our table was ready, were led downstairs by an efficient waiter. Much larger than you would expect from first impressions, here is the beating heart of the Jones Family Project.

An attentive waitress kept us provided for throughout the night, happily recommending dishes when our sheer indecisiveness prevailed. We sipped on a bottle of the fresh, fruity Finca la Florencia Torrontés, with peach and apricot aromas, as a starter of Tomato and Cheese Risotto Cakes arrived, crisp but tender within, while Cornish Crab with Crostinis was perfectly sized to whet the appetite.


Then it was time for the Rump of Black Faced Hogget: despite its hint of exoticism this was a slight disappointment given its star billing. Rarely served in London, hogget is a sheep younger than two years and tends to be a darker shade of red, with richer flavor, than a younger lamb. Though palatable it was served rarer, and chewier, than my request of “well done”, and while you get a substantial amount of meat for your £24, there is little else to accompany it.


Not everything is on that level – the Fritto Misto is no mere fish’n’chips. A mammoth serving of squid, shrimp and cod in individual flavored tempura batters, with salad, it ticked the boxes for flavour and value.

And then the sweet took us to cloud nine. The Chocolate Brownie was edgy in its Shoreditch surroundings served innovatively with coconut sorbet for a piquant contrast. The Almond and Raspberry Tart was homely and comforting with a twist, courtesy of the Pistachio Sauce. When paired with their respective dessert wines it’s certainly best to make sure you bring your elasticated trousers to this East London haunt!


Though we didn’t get to, we imagine the innovative potato menu (including Pink Salt Anya Potatoes and Truffled Potato Dauphinoise) is well worth investigating.

The restaurant’s wine list is an impressive tome and good value, with over 25 of the wines available by the glass or carafe.

Though the hogget fell down in our expectations we would have no hesitation in returning to this cool little spot. It’s trendy without trying too hard, but also has an air of grandeur that keeps your social faux pas in check. Around us, Tinder dates and post-work catchups ensued, while nearby, wealthy, American businessmen chortled away.

Clearly, the Jones Family are very welcoming.


Jones Family Project, 78 Great Eastern St, EC2A 3JL

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