Central London

Published on April 29th, 2015 | by Sophie Coulthard


Noir W1

Noir W1 Sophie Coulthard

Summary: West End late night bar that specialises in cocktails, shisha & the first bar to offer Airdiem vapour hookahs


Cocktails & Hookah

Recently launched in the heart of Marylebone Noir is an intimate cocktail bar you may previously have encountered in the form of the popular Apres bar on Duke Street.

Following an extensive refurbishment, Noir boasts two floors, with a downstairs ‘Frolic Room’ open from Thursday til Sunday. Decked out in rich dark red and black with large oversized booths, it’s the perfect place for larger groups and those after a big night, with live music and DJs keeping the energy up until 3am.

Upstairs on the ground floor is more of a sophisticated vibe; sumptuous dark wood, gold and leather is perfect for the showy West End crowd to impress on a date. Drinks are reasonable priced for the area, with cocktails starting at just £10, and there’s something on the menu to please everyone. The Coquette, a fruity concoction of rum, strawberry, rose water, lychee, vanilla and lime is served with a generous topping of candy floss (which we met with squeals of delight), and the Glitterati will continue to thrill your inner child by being served with Cinnamon glitter.

Male customers can show off their testosterone and order the rather savoury Blood Lust, which mixes dry age beef and smoked vodka (!) with tomato juice, spices lemon and shiitake mushroom; or for those a little less daring, there’s always the Conflicted Hero, with tequila, mescal, vermouth and smoke.

Bradberry Cocktail

Food is surprisingly delicious given that the focus in most cocktail bars is on the drink – don’t leave without trying the creamy burrata and the incredible tasting lamb chops with parsnip puree and confit garlic. Dishes come tapas size and can be a little difficult to cut up and share so you may find yourself fighting over the last spoonful of truffle mac and cheese or slice of beef carpaccio, but don’t let that put you off. With dishes ranging from £6 to £12, you can always order some more.

The cocktail bar also offers an al fresco terrace, where you can order shisha for between £35 and £100 with flavours including grape, mint and the mysterious sounding blue mist. If sitting outside doesn’t appeal, however, Noir offers an innovative and – crucially – tobacco free solution. The Airdiem, miniature pipe or hookah, allows you to taste flavours as pure and natural vapours, carried by steam power which essentially enables you to inhale flavours in steam form which you can enjoy inside. We tried a special Easter offering – chocolate Airdiem paired with a delicious fruity cocktail and were mightily impressed.

Airdium & Cocktails

Open from Tuesday – Sunday from 5pm til 3am, 12pm on Sundays.


Noir W1, 31 Duke St, W1U 1LG

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One Response to Noir W1

  1. prinal says:

    Great location, lovely cocktails with quick access to the bar. The downside is that there was no current music played. It was all old school with a garage and hip hop focus and there was nothing one could actually dance to. Numerous requests to the DJ were made by various members of our large group. The reply was he was playing music for ‘a specific birthday girl’ and that he would play our requests in 10-15 minutes. This never happened despite us going up numerous times! We spent a lot of money at the bar in the vain hope that eventually our requests will also be catered for, however they were not! Our feedback to the manager regarding the above was not taken in good light. Our group was informed we could go somewhere else if the venue was not to our liking! This was at 2am in the morning! Where would we go at that hour? The manager’s attitude was completely inappropriate. Our reservations about the evening were not even acknowledged nor was there an apology! If they had been honest with us from the very beginning we would have gone elsewhere, however the DJ was very misleading. There was a wedding party who had also come who all left relatively early for a night out in London! The venue did not seem to attract a crowd and was rather dry for a Saturday in London. It is good if you like your hip hop old school. However if you are expecting range of good music you will be mistaken.

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