LDN Experiences

Published on March 23rd, 2015 | by Tatei Montejo

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Curl’s Best Friend, Soho

If you’re reading this the likelihood is you will have heard about Curl’s Best Friend, after all, it’s the beauty talk of the town. You’re also bound to have seen pictures of a Soho building (remember the Pudding Bar?) plastered in pink, models with a head full of rollers and even an adorable parlour pooch. Well, I decided to go check it out for myself so I could report back on what you may not yet know about Benefit’s latest pop-up and what to look out for when you visit this oh so girly beauty haven — trust me, you don’t wanna miss it.

The concept is simple, a pop-up 1950s inspired beauty parlour in the heart of London offering curls, cakes and cocktails, what else could a girl want (alongside closing the gender pay gap and world peace that is)? Launched to celebrate Benefit’s revolutionary new mascara Roller Lash, to which I’ve dedicated a section of its own at the end of the review as it’s that good, the bar is a place for girls of all ages to embrace retro fun and transform into glamorous Benebabes.

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As you come in you have the bar area where you can enjoy cupcakes and cocktails, while taking selfies in the lush vintage chairs. Head upstairs to the beauty parlour and curl station for a make upper, brow wax and tint, or a voluminous faux-blow – that’s fuss-free styling with no washing involved.

Floor two is the Noir Bar, a secret area inspired by best-selling mascara They’re Real! that opens as night falls and the lights dim and serves sultry cocktails. I had booked a half an hour faux-blow appointment followed by a table booking, yet somehow I managed not to leave floor one for an impressive two and a half hours — talk about serious beautifying! I did get to enjoy a liquid lunch while being pampered though, the pink cocktails are super pretty but a glass of Chandon is always a winner in my eyes.

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So, let’s get down to business-.firstly, the hair. The lovely Kerry did a truly amazing job with my Rapunzel locks. She curled it all in small sections using GHDs and then fixed them with curlers, for which she had to stand on her tiptoes, an achievement in itself. I hope you agree that my hair looked worthy of a Disney princess (I can’t claim I woke up like this). She also helped my gorgeous friend Hannah, who has a fringe and fine hair that doesn’t normally hold a curl but I can testify stayed in place till after dawn!

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Next, the brows. You’re probably familiar with the brilliant Lisa Potter-Dixon, Benefit’s Head Make up &Trend artist, but have you heard of her right hand woman Assistant Make up & Trend artist Lauren Hogsden? Don’t make me choose but she’s one to watch I tell you. The ultimate Brow Expert, Lauren is beautiful and talented in equal measure and the only person I fully trust with wax near my eyes. Needless to say I was delighted to find her there. As expected, she did a fantastic job with my barely there brows that looked much fuller and defined after her magic touch.

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And finally, the make-upper. I’m no stranger to the Benefit range — in fact I probably qualify as an expert, with my make-up cupboard being home to over a dozen different goodies including long gone products like Mr Frosty and Miss Popularity — but the amazing Alison still managed to impress me with a trademark fresh and girly Bene-transformation. A treat I’ll be adding to my collection very shortly is the champagne highlighter Watt’s Up!, as much as it will feel naughty to cheat on my trusty Girl Meets Pearl! Nothing could steal the spotlight from the star of the show though, the new revolutionary mascara, Roller Lash, which inspired this whole pop-up.

Its hook ‘n’ roll brush grabs, separates, lifts and curls lashes, while the instant curve-setting formula holds for 12 hours. Designed to work even on the shortest of lashes, you can say “see you never” to the dreaded eyelash curlers. I’m definitely not ready to say goodbye to my long time partner They’re Real! though so I now apply roller lash first to curl & lift and then layer They’re Real! mascara on top to lengthen. Hurry up and get yourself to this pink and fabulous pop-up before it closes at the end of the month.

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Open Tuesday to Saturday 11am-11pm (Noir bar open from 7pm) from 27th February – end of March 2015. Bookings 020 3620 4747 or through the ‘Curl’s Best Friend by Benefit’ mobile app

Curl’s Best Friend, 26 Greek Street, Soho, W1D 5DE

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About the Author

Spanish by origin, Londoner by choice, Tatei has lived and worked in the City for the past four years. Lover of all things beauty she's partial to an indulgent spa treatment in the morning followed by a Real Madrid game in the afternoon and a Bellini in the evening



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